After having seen Sian’s presentation at the SRC seminar on ‘Literacies in the digital university’ using the visualisation tool Prezi I immediately felt obliged to give it a go.

And I’m total impressed – this is a platform which raises the concept of Visual Culture to new heights. It transforms any traditionally linear presentaiton into a exciting visual journey where people wait for the next adventure round the corner.
It is very easy to set up and coincidentally redefines the concept of the traditional menu buttons at the same time in a highly interactive manner.
The real challenge however lies in the Design phase which making the structuring of content and media so much more difficult.
In conclusion Prezi is very much in line with the current thinking of Visual Culture, as expressed by G. Julier statomg that in this day and age of design culture  ‘cognition becomes as much spatial and temporal as visual‘.

It remains to be seen though whether this new medium, after the initial burst of enthusiasm by early adopters, can demonstrate to be a communication tool superior to its predecessors.